This guideline was developed to help licensed dietitian/nutritionists (LDNs) and licensed nutritionists (LNs) understand their obligations when promoting and providing their nutrition services, and to help the public understand the standards under which such licensed practitioners are bound. Compliance with the ethical requirements laid out in 21 NCAC 17 .0114 helps to ensure the public is protected from harmful nutrition practices. Licensees are obligated to uphold these standards regardless of the medium.